JORDAN BRAND LOSES TRADEMARK LAWSUIT AGAINST BEIJING COMPANY

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Qiaodan Sports Co., a Beijing-based company that makes ridiculous Jordan Brand knock-offs, just picked up the ‘W’ against Michael Jordan and his brand.

His Airness filed a trademark lawsuit against the company for using a name and logo that resembles the iconic Jumpman that is used on Jordan Brand and Nike products, but the Chinese court system ruled against him.

“‘Jordan’ is not the only possible reference for ‘Qiaodan’ in the trademark under dispute,” the court stated in the verdict. “In addition, ‘Jordan’ is a common surname used by Americans.”

According to the ruling, because the logo being used doesn’t include any facial features, there wasn’t enough evidence to prove that the company was stealing Jordan’s likeness- thus, there was no basis for the trademark lawsuit.

Written by Nick Endress

Nick Endress

Nick the Quick Endress is an avid fan of basketball and hip hop, and a contributing writer with WJS since 2013. Nick has interviewed rappers, ballers, rapper ballers, and baller rappers on the site and continues to preach that the NBA should have a team in Europe. Maybe because Nick currently lives outside London where to them Football is actually played with your feet, can you believe this fatuousness?