Sprite releasing LeBron James can

Sprite, produced by Atlanta-based Coca-Cola, is releasing a limited-edition 12-ounce collectible soft drink can in Florida that salutes Miami Heat forward Lebron James.
The company said the specially-marked cans commemorate the Heat’s back-to-back NBA championship wins in 2012 and 2013. They will feature a rendering of James along with the message, “Congrats to LeBron James, Back-To-Back Champion.”
The 6-foot-8 NBA Finals MVP and Sprite have had a marketing relationship since 2003.
James’ endorsement portfolio is reportedly worth more than $40 million annually, according to ESPN, which recently wondered aloud why James was not appearing in more national ad campaigns.
In addition to endorsements with Coca-Cola, James’ portfolio includes deals with Nike, Samsung, State Farm and McDonald’s, ESPN reported

Written by Nick


Nick the Quick White is an avid fan of basketball and hip hop, and a contributing writer with WJS since 2013. Nick has interviewed rappers, ballers, rapper ballers, and baller rappers on the site and continues to preach that the NBA should have a team in Europe. Maybe because Nick currently lives outside London where to them Football is actually played with your feet, can you believe this fatuousness?

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